Primary

We list Primary on 16 of our 25 baby clothing pages: bodysuits, sleepers, rompers, pants, tops, sets, dresses, sweaters, bundles, outerwear, hats, mittens, sun hats, swimwear, rash guards, holiday outfits. For every type we open the brand's own site, pick one real product as the example, and write down its name, regular price, sizes and fabric the way the brand states them. For example, its bodysuits example is the Organic short sleeve babysuit at $14.5; its sleepers example is the The baby organic zip footie at $29.5; its rompers example is the Baby sweatshirt romper at $34.5. Outside clothing, we also compare Primary in swaddles & sleepwear. Each type name above links to a page where every brand that makes that piece is listed together, with its price tier, sizes and fabrics.

Primary is sold through: Own site. The brand's own site is primary.com. We class Primary as "national brand / dtc", which describes the kind of company it is, not its quality. Every example on this page links straight to that product, so you land on the item and not on a search page. The prices we show are regular prices read on the day we checked. Stores run sales often, so the price at checkout can be lower than the one shown here. Stock and sizes change by season, and a print we link to may sell out; the same style usually comes back in a new color or print.

Most Primary listings we checked give the size range as: NB, 0-3, 3-6, 6-9, 9-12, 12-18, 18-24. Sizes differ by piece. The rompers example is listed in 0-3, 3-6, 6-12, 12-18, 18-24. The pants example is listed in NB, 0-3, 3-6, 6-12, 12-18, 18-24. Baby sizes are not standard from brand to brand. Two brands can put the same age on the label and cut the garment to different weights and lengths, and some brands size by height in centimeters instead of by months. Go by Primary's own size chart, which gives the weight and length each size is made for, and compare it with your baby's current measurements instead of age alone. We do not test fit, so we do not say whether a brand runs small or large.

The fabrics Primary names most often on the listings we checked: 100% organic cotton interlock (baby organic zip footie). On the product pages, the bodysuits example lists "100% organic cotton interlock" and the sleepers example lists "100% organic cotton interlock". Primary states GOTS certification on at least one product we checked. A certificate covers the specific product or fabric it is issued for, so look for it on the page of the item you are buying. Where we show "organic", that is the brand's own wording. Fabric can change between styles and seasons, so read the fiber content on the product page before you buy.

Regular prices on the Primary examples we checked run from $12.5 (Baby short sleeve tee) to $58 (Baby lightweight puffer jacket). We place Primary in the budget-friendly to mid-range tier. The tier compares a brand's regular prices with the other brands we list; it is not a judgment of quality. A regular price is the full price the brand lists. We never record a sale price, because sales start and end without notice and would make brands look cheaper or dearer than they usually are. The "Where Primary prices sit" section on this page shows each priced example against the same piece from every other brand we list.

Direct-to-consumer kids brand known for solid color basics. Baby shop includes zip and snap footies and pajamas; the zip footie page names organic cotton interlock and GOTS. Primary is based in New York. On ownership, our note reads: Private company. We class it as "national brand / dtc". Where a company is based is not the same as where its clothes are made. We do not label any brand as made in a particular country unless the brand states it for the product. To check whether Primary has recalled a product, search the brand name on the CPSC recall list. Cribpicks is not affiliated with or endorsed by Primary. Brand names belong to their owners.