Free formula and sample programs

Maker and store programs with samples, coupons, and welcome boxes.

Open sample box with plain trial formula canisters and bottles on a kitchen tableFree programs
  • 7models tracked

All 7 free formula and sample programs

Filters
Brand
CompareFormsProteinAge
Babylist Hello Baby Box –––
Bobbie Starter Bundle –––
Enfamil Family Beginnings –––
Gerber MyGerber –––
Similac MySimilac Rewards –––
Target Registry Welcome Kit (Target Baby Box) –––
Walmart Baby Registry Welcome Box –––

Programs side by side

As each maker or store describes its program.

ProgramWhat it offersHow to joinFees (maker's words)
Babylist Hello Baby BoxHello Baby Box; contents vary and may change–$8.95 shipping plus tax, non-refundable
Enfamil Family BeginningsFree samples and offers, coupons or checks, and reward points; maker says 'up to $400' in free giftsSign up with name, email, and due date or birth date; agree to terms and sweepstakes rulesDescribed as free; no fee listed
MyGerber Baby Expert24/7 one-on-one video chat with an expert coach on sleep, nutrition and lactation; also SMS, web chat and virtual appointmentsSign up for MyGerber Baby–
MySimilac RewardsFormula coupons, samples in a welcome kit, points, Schedule & Save savings; maker says 'up to $400+ in benefits'Register with email, name, address and baby's birthday or due date; one enrollment per householdDescribed as free; some offers may carry shipping, handling or tax
Target Registry Welcome Kit (Target Baby Box)Kit described as valued at $100: a mix of samples and a Target Circle BonusJoin Target Circle; baby registry created after 08/15/2023; add 10 unique items; purchase over $10 from the registry; accept bonus on registry dashboard after 24 to 48 hours; one kit per yearFree; shipping and handling fees apply
Walmart Baby Registry Welcome Box–Age 18+, 50 states or Puerto Rico; registry with at least 20 items active 7+ days; at least $25 spent on registry items (before tax and shipping), bought from the registryNo price listed; mailed by US mail, 10 to 12 weeks; one per person or address per 365 days