JJB by JuJuBe Deluxe Backpack
The JJB by JuJuBe Deluxe Backpack has 13 pockets, weighs 1.5 lb, and has a capacity of 26 L, per JuJuBe. A 26 liter backpack with 13 pockets, one insulated bottle pocket, a washable pad and a trolley sleeve. The bag itself is spot clean only.
- $72List price
- 13Pockets
- 1.5 lbBag weight
- 26 LCapacity
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How the Deluxe Backpack stacks up
Against the 111 diaper bag backpacks we track. The shaded band is where the middle half of them fall; the dot is this one.
Above the typical range for diaper bag backpacks (17 L to 25 L).
Within the typical range for diaper bag backpacks (9 to 13).
Below the typical range for diaper bag backpacks (1.8 lb to 2.6 lb).
Below the typical range for diaper bag backpacks ($78.99 to $189).
What sets the Deluxe Backpack apart
Measured against the 111 diaper bag backpacks we compare, from each maker's published specs.
- 11th lightestof the 70 diaper bag backpacks with it published: 1.5 lb
- 7th biggest capacityof the 37 diaper bag backpacks with it published: 26 L
- 16th most pocketsof the 63 diaper bag backpacks with it published: 13
Next to its closest matches
- Red Rovr Roo BackpackNext to it, the Deluxe Backpack is 12 L more capacity; 2 more pockets; 0.4 lb heavier; no machine washable (the Roo Backpack has it).
- Primo Passi PerTutti Diaper Bag BackpackNext to it, the Deluxe Backpack is 3 fewer pockets.
- JuJuBe Modern BackpackNext to it, the Deluxe Backpack is 8 L more capacity; 2 more pockets; 0.1 lb heavier.
Does the Deluxe Backpack fit a personal-item size?
As listed, the Deluxe Backpack measures 13.25 × 5.75 × 17 in. It is within the size American, Spirit, Frontier and Allegiant list on all three sides, and over the rest on at least one side.
| Airline | Listed size | Longest side | Middle side | Shortest side |
|---|---|---|---|---|
| American, Spirit, Frontier, Allegiant | 18 × 14 × 8 in | 17 in: within 18 | 13.25 in: within 14 | 5.75 in: within 8 |
| JetBlue | 17 × 13 × 8 in | 17 in: within 17 | 13.25 in: over 13 | 5.75 in: within 8 |
Each side is checked against the matching side of the airline's published personal-item size, in inches as published. A soft bag can squeeze; a packed one may not.
What airlines say about diaper bags:
- American: “Diaper bags (1 per child)” Source
- Delta: “1 purse, briefcase, small backpack, belt bag, fanny pack, camera bag or diaper bag” Source
- JetBlue: “One diaper bag for lap infants” Source
- Frontier: “Adults with lap infants may bring a second personal item, like a diaper bag, at no charge” Source
- Allegiant: “Each fare-paying passenger traveling with an infant/child may travel with a diaper bag at no charge.” Source
- Breeze: “one (1) Infant bag per Infant, when traveling with an Infant;” Source
Quoted from each airline's page as of 2026-11-02.
Deluxe Backpack: organization checklist
| Per JuJuBe | Diaper bag backpacks that list it | |
|---|---|---|
| Ways to carry | Backpack, Handheld, Stroller | |
| Changing pad | Yes | 87 of 91 |
| Insulated pocket | Yes | 60 of 61 |
| Wipes pocket | Yes | 42 of 45 |
| Luggage sleeve | Yes | 39 of 39 |
| Stroller straps | Yes | 58 of 68 |
| Machine washable | No | 15 of 56 |
Counts are of diaper bag backpacks whose maker says yes, out of those that say either way.
Listed features
- Large 26 liter capacity
- Trolley sleeve
- Lower price
Worth checking
- Spot clean only
- Only one insulated pocket
Where to buy the Deluxe Backpack
Prices and availability change. We may earn a commission from some links.
- Check for recalls: Search the agency's recall list with the model number and date code from the label: CPSC recall search.
Full specs
| JuJuBe Deluxe Backpack | |
|---|---|
| Type | Backpack |
| List price | $72 |
| Bag weight | 1.5 lb |
| Size | 13.3 × 5.8 × 17 in |
| Capacity | 26 L |
| Pockets | 13 |
| Insulated bottle pockets | 1 |
| Ways to carry | Backpack, Handheld, Stroller |
| Changing pad included | Yes |
| Stroller straps | Yes |
| Wipes pocket | Yes |
| Luggage sleeve | Yes |
| Machine washable | No |
| Material | Brushed pongee polyester exterior |
| Colors | 2 |
Compare the Deluxe Backpack with
How each closest rival differs from the Deluxe Backpack, from the makers' specs.
- Red RovrRoo Backpack11 pockets1.1 lb$69.99
- 12 L less capacity
- 2 fewer pockets
- 0.4 lb lighter
- Primo PassiPerTutti Diaper Bag Backpack16 pockets$69$69.99
- 3 more pockets
- $2 less
- JuJuBeModern Backpack11 pockets1.4 lb$78
- 8 L less capacity
- 2 fewer pockets
- 0.1 lb lighter
- SunvenoLarge Capacity Expanding Diaper Bag13 pockets$59$59.99
- $12 less
Deluxe Backpack: questions answered
From JuJuBe's published specs, last checked 2026-11-10.
How many pockets does the JJB by JuJuBe Deluxe Backpack have?
The maker lists 13 pockets, including 1 insulated bottle pocket. The Itzy Ritzy Boss Plus Backpack has the most of the backpacks we track, at 19.
How big is the JJB by JuJuBe Deluxe Backpack?
About 13.25 × 5.75 × 17 in (width × depth × height), with 26 L of space. Empty, it weighs 1.5 lb. A typical day bag holds 4 to 6 diapers, a travel pack of wipes, a changing pad, one spare outfit, a bottle or snack, and a small wet bag for messes.
Does the JJB by JuJuBe Deluxe Backpack come with a changing pad?
Yes, the maker includes a changing pad.
Can the JJB by JuJuBe Deluxe Backpack hang on a stroller?
Yes, it comes with stroller straps or clips. Don't overload the handlebar: a heavy bag can tip a stroller when baby is lifted out.
How do you clean the JJB by JuJuBe Deluxe Backpack?
It is not listed as machine washable, so spot clean it. Follow the care label.
What's the difference between the JJB by JuJuBe Deluxe Backpack and the Red Rovr Roo Backpack?
By the maker specs, the Deluxe Backpack has more pockets (13 vs 11), the Roo Backpack is lighter, the Roo Backpack lists for $2.01 less. See them side by side.
Still wondering? Write to us at hello@cribpicks.com and we'll look it up.
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- Parker Baby Co.Drift Neoprene Lite12 pockets$85$85
- SunvenoCanvas Diaper Backpack15 pockets2 lb$59.99
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Where these specs come from
Last checked 2026-11-10. Spot something wrong? Tell us. Read our editorial and safety policy and corrections.