JuJuBe tokidoki Heart Tote Diaper Bag

The JuJuBe tokidoki Heart Tote Diaper Bag has 1 pockets and weighs 1 lb, per JuJuBe. A slim, light tote with a zip main compartment and one interior pocket. It is a simple bag for short outings.

  • $55List price
  • 1Pockets
  • 1 lbBag weight

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How the Heart Tote stacks up

Against the 52 diaper bag totes we track. The shaded band is where the middle half of them fall; the dot is this one.

Pockets123rd most pockets of 23

Below the typical range for diaper bag totes (5 to 12).

This one
1middle 819
Weight1 lb5th lightest of 31

Below the typical range for diaper bag totes (1.6 lb to 2.8 lb).

This one
0.4 lbmiddle 2 lb4 lb
Price$553rd lowest price of 47

Below the typical range for diaper bag totes ($110 to $199.99).

This one
$34.99middle $174.99$495

What sets the Heart Tote apart

Measured against the 52 diaper bag totes we compare, from each maker's published specs.

  • 5th lightestof the 31 diaper bag totes with it published: 1 lb
  • Pockets: 1below the middle half of the 23 diaper bag totes that publish it (5 to 12)

Next to its closest matches

Does the Heart Tote fit a personal-item size?

As listed, the Heart Tote measures 15 × 3.5 × 14.5 in. It is over every listed personal-item size below on at least one side.

AirlineListed sizeLongest sideMiddle sideShortest side
American, Spirit, Frontier, Allegiant18 × 14 × 8 in15 in: within 1814.5 in: over 143.5 in: within 8
JetBlue17 × 13 × 8 in15 in: within 1714.5 in: over 133.5 in: within 8

Each side is checked against the matching side of the airline's published personal-item size, in inches as published. A soft bag can squeeze; a packed one may not.

What airlines say about diaper bags:

  • American: “Diaper bags (1 per child)” Source
  • Delta: “1 purse, briefcase, small backpack, belt bag, fanny pack, camera bag or diaper bag” Source
  • JetBlue: “One diaper bag for lap infants” Source
  • Frontier: “Adults with lap infants may bring a second personal item, like a diaper bag, at no charge” Source
  • Allegiant: “Each fare-paying passenger traveling with an infant/child may travel with a diaper bag at no charge.” Source
  • Breeze: “one (1) Infant bag per Infant, when traveling with an Infant;” Source

Quoted from each airline's page as of 2026-11-02.

Heart Tote: organization checklist

Per JuJuBeDiaper bag totes that list it
Ways to carryShoulder
Laptop sleeveNo19 of 24
Machine washableYes12 of 34

Counts are of diaper bag totes whose maker says yes, out of those that say either way.

Listed features

  • About 1 lb
  • Machine washable
  • Lower price

Worth checking

  • Very few pockets
  • No bottle pockets or pad listed

Where to buy the Heart Tote

Prices and availability change. We may earn a commission from some links.

good to know
  • Check for recalls: Search the agency's recall list with the model number and date code from the label: CPSC recall search.

Full specs

JuJuBe Heart Tote
TypeTote
List price$55
Bag weight1 lb
Size15 × 3.5 × 14.5 in
Pockets1
Ways to carryShoulder
Laptop sleeveNo
Machine washableYes
MaterialOdor-resistant lining
Colors1

Compare the Heart Tote with

How each closest rival differs from the Heart Tote, from the makers' specs.

Ask the meadow

Heart Tote: questions answered

From JuJuBe's published specs, last checked 2026-11-10.

How many pockets does the JuJuBe tokidoki Heart Tote Diaper Bag have?

The maker lists 1 pockets. The Freshly Picked Classic Weekender has the most of the totes we track, at 19.

How big is the JuJuBe tokidoki Heart Tote Diaper Bag?

About 15 × 3.5 × 14.5 in (width × depth × height). Empty, it weighs 1 lb. A typical day bag holds 4 to 6 diapers, a travel pack of wipes, a changing pad, one spare outfit, a bottle or snack, and a small wet bag for messes.

How do you clean the JuJuBe tokidoki Heart Tote Diaper Bag?

It is machine washable. Follow the care label.

What's the difference between the JuJuBe tokidoki Heart Tote Diaper Bag and the Colugo The Diaper Tote?

By the maker specs, the The Diaper Tote has more pockets (3 vs 1), the Heart Tote is lighter. See them side by side.

Still wondering? Write to us at hello@cribpicks.com and we'll look it up.

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Where these specs come from

Last checked 2026-11-10. Spot something wrong? Tell us. Read our editorial and safety policy and corrections.